Laura Lasher
Laura Lasher is the co-founder and Managing Director of Worthy Performance Group, where she leads a company of mentors, advisors, and business coaches focused on helping real estate and mortgage professionals reach their business goals.
With a passion for helping others achieve their dreams of owning a home, She has over 40 years of experience helping families with Home Ownership, through Home Financing, Real Estate Sales and development, and continues to hold a Real Estate Broker’s license in Nebraska.
Prior to founding an Independent Consulting team, she was President of the Mortgage Division of Arbor Bank. When she joined the firm in 2013. Building a state-of-the-art Mortgage Division over the next 9 years, that complimented the bank’s service to their communities.
Throughout this year, Laura also served as a Senior Advisor /Mentor as she guided the new leaders to take charge.
Before moving into home finance, Lasher spent 20 years as a successful REALTOR, selling homes during some of the most tumultuous times in history, including the double-digit interest rates of the 1980s. She has served on the Multiple Listing Board of Directors for several years, as well as many committees. She also served on the City of Omaha's Planning Department on their Zoning Board of Appeals. She has won many awards during her career, including being recognized by the National Association of Home Builders, winning the Platinum Award from the National Marketing and Sales Council (top 1%) for selling new homes.
Lasher was awarded the National Management of Excellence Award while being a Producing Branch Manager Wells Fargo Home Mortgage. Her Personal Production ranked among the Top 200 mortgage originators in the country from Mortgage Originator Monthly.
Jamie Lasher
Meet Jamie Lasher — Certified StoryBrand Coach, marketing strategist, visionary entrepreneur, and Co-Founder of Worthy Performance Group.
Jamie helps businesses cut through the noise with clear, compelling messaging rooted in the StoryBrand framework. As a Certified StoryBrand Coach, she works with organizations to simplify their communication, align their internal and external messaging, and create marketing that actually works. Whether through keynotes, workshops, or mastermind groups, Jamie empowers teams to communicate with confidence, attract the right customers, and accelerate growth.
With a background in sales, consulting, and digital marketing, Jamie brings both strategy and creativity to every engagement. She co-founded Worthy Performance Group, a consulting firm that equips mortgage and real estate professionals with the tools and messaging they need to scale with clarity and purpose. Her approach is grounded, collaborative, and built to drive meaningful results — not just marketing fluff.
Jamie is known for making complex ideas simple, energizing teams, and helping leaders unlock the full power of story. She's passionate about helping businesses avoid the confusion that holds them back and instead build brands that connect and convert.
In January 2025, Jamie was named one of the PROGRESS in Lending Industry Thought Leaders, a recognition awarded to innovators shaping the future of mortgage and lending. Celebrated for her bold ideas, strategic clarity, and forward-thinking leadership, Jamie was recognized as a trailblazer unafraid to challenge the status quo and redefine what's possible for modern business.